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However I've no idea about West Marches - a quick google search seems to imply it's a large-scale game of potentially nation building? That also sounds intriguing.
To me, 'West Marches' means two things. First, a large roster of characters in a persistent world. That means while each adventure may still have 4-6 people, overall there may be 20 or more characters, and there's no set groups. Each adventure starts a group from the ground up.
Second, there's some element of small scale nation (really more town) building. The campaign map is more or less empty, and characters must explore, make the town safe, and work to make it grow bigger.